A film by Boxcar Caravan
Brand: Mahindra Motors
Agency: Insight Outreach
Insight Outreach made quite a splash at the first virtual event of the prestigious RMAI’s FLAME Asia Awards 2020 for its campaign. Mahindra Jeeto Supro ‘Profitpur Key Sholay’ bagged the Gold for Best Experiential Marketing Campaign of the Year Award at RMAI FLAME Asia Awards 2020.
'Profitpur key Sholay' is an animated fiction film made by Boxcar Caravan. It highlights the features of Mahindra Supro & Jeeto through the characters of the iconic Bollywood blockbuster Sholay.
Story: Shakeeb Ahmed
Producer: Darshani Nene
Direction: Faiz Rai
Mimicry & Voice Over: Shahbaz Khan
Illustration: Pranati Khanna
Editing: Jagjeet Kaur, Faiz Rai, Gourav Gopinath
Animation: Vamshi Vardhan Reddy, Naveen T., Prithvi Samson, Enosh, Ricky Raymond, Uday Vatsalya
Sound Design: Uday Dutt
Design: Namrata Shankar